LIIAR analysis of ancillary form

LIAAR:

 Media language = how the media text is presented to the audience.
example: Music videos use rythmic editing to create continuity
Institution = a company that owns numerous companies in various types of media text
example: Disney owns 2 theme parks, they produce animation films and they have a tv channel
#
Animation films

Disney World (Florida)

Disney channel

Disneyland (Paris)

 Ideology = an idea that supports a theory that uses both connotations and denotations
example: the Horror genre is expected to be scary.

The code is the dark lighting which denotes to it being night time or there is no lights in the warehouse. This connotes to it being mysterious and dangerous because it's dark but it also connotes to it being abandoned.
Audience = the people that the media text is aimed at
example: Billboard magazine has a target audience of Mainstreamers because it usually features mainstream artists




Representation = ways in which the media conveys a genre/group/idea

example: Male music videos often show male artists as emotional or they're chasing after their lover. Whereas female artists are shown as powerful.

LIIAR analysis is used as the institutions use the media language and representations to push across their ideology to their target audience.


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