LIIAR analysis of ancillary form

LIAAR:

 Media language = how the media text is presented to the audience.
example: Music videos use rythmic editing to create continuity
Institution = a company that owns numerous companies in various types of media text
example: Disney owns 2 theme parks, they produce animation films and they have a tv channel
#
Animation films

Disney World (Florida)

Disney channel

Disneyland (Paris)

 Ideology = an idea that supports a theory that uses both connotations and denotations
example: the Horror genre is expected to be scary.

The code is the dark lighting which denotes to it being night time or there is no lights in the warehouse. This connotes to it being mysterious and dangerous because it's dark but it also connotes to it being abandoned.
Audience = the people that the media text is aimed at
example: Billboard magazine has a target audience of Mainstreamers because it usually features mainstream artists




Representation = ways in which the media conveys a genre/group/idea

example: Male music videos often show male artists as emotional or they're chasing after their lover. Whereas female artists are shown as powerful.

LIIAR analysis is used as the institutions use the media language and representations to push across their ideology to their target audience.


Comments

Post a Comment

Popular posts from this blog

Psychographics of pop music and genre

Image
There are different types of psychographic groups that can be used to generalize a group so that a product can be specified to them, so that the product is at maximum appeal to that group. The psychographic groups I will be targeting include the Mainstreamers, as they conform to society and pop music also tends to conform to society so therefore, my audience will be able to relate to/enjoy to the music and it's video. I will also target my music video at the Explorers as this would be typically students which are younger people, which is one of the biggest demographic groups for pop music. Marketers use behavioral psychology as a motivator in the decisions of a purchase of a product. Kotler (1973) stated that the actual product or service was only a small portion of the total consumption, the other part filled by the  atmosphere or which the product was purchased or consumed from.  Atmosphere as a marketing tool is defined  by Kotler as a space consciously crea
Read more

Audience research

Image
To conduct my audience research I created a questionnaire. This contained both open and closed questions. The closed questions would provide me with quantitative data that I would be able to compare and the open questions gave me qualitative data that allowed me to see people's opinions. Results  80% of the participants identified as female. This therefore, fits my demographic as my target audience is primarily female. As a result, I have reached my target audience and their feedback will make sure that my ancillary texts and music video are catering to their needs. However, 20% of the participants were also Male. This means that I will also get some feedback from people who particularly don't listen to pop music but other data (such as Skynet and Ebert, 2016) shows that some males do listen to pop music.  The age demographic also fits my target audience. 80% of participants were between 16 and 21. This means that the feedback gained will help me design
Read more

Demographics of pop music and genre

Image
Demographics: Many streaming services (e.g. Spotify) have a short enrollment process which allows them to obtain some information about the consumer so that the type of music they supply is relevant to that individual.  This therefore suggests that age and gender can determine what type of music an individual prefers.  Gender differences A study done by Paul Lamere (2014) collected data from 200 thousand randomly selected consumers that have self-identified as either male or female. He tallied up the number of male and female listeners for each artist and then ranked the artists in order of listeners. Artists that appear as red do not rank on the opposite gender's top 40 Lamere's results show that there are gender differences between genre and music preference. This means that a music providing company can cater to a consumer if the gender is not provided. Therefore, we can determine which gender is more likely listen to a specific genre by looking at the artis
Read more