The evolution of pop music videos

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Psychographics of pop music and genre

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There are different types of psychographic groups that can be used to generalize a group so that a product can be specified to them, so that the product is at maximum appeal to that group. The psychographic groups I will be targeting include the Mainstreamers, as they conform to society and pop music also tends to conform to society so therefore, my audience will be able to relate to/enjoy to the music and it's video. I will also target my music video at the Explorers as this would be typically students which are younger people, which is one of the biggest demographic groups for pop music. Marketers use behavioral psychology as a motivator in the decisions of a purchase of a product. Kotler (1973) stated that the actual product or service was only a small portion of the total consumption, the other part filled by the  atmosphere or which the product was purchased or consumed from.  Atmosphere as a marketing tool is defined  by Kotler as a space c...
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Music video synopsis

Theme : As the song is mainly about love and heartbreak I want this to be reflected in the visuals of my video. The song is about a girl who's wondering what went wrong in her relationship and how they were both holding onto it even though they both knew it wasn't working but didn't want to admit it. At the end of the song the lyrics to the chorus change as the girl finally admits that their relationship isn't what it used to be. Characters: I want to have just the one female character as it is used to reinforce some of the lyrics E.g. "instead we're calling out for help" This suggests that she feels isolated from her partner because she feels like she can't talk to him anymore because he doesn't understand her situation. Location: I want to use 3 different locations to reinforce the connection between the lyrics and the visuals which will then create a stronger ideology. beach - This represents the overwhelming feeling of not...
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