There are different types of psychographic groups that can be used to generalize a group so that a product can be specified to them, so that the product is at maximum appeal to that group. The psychographic groups I will be targeting include the Mainstreamers, as they conform to society and pop music also tends to conform to society so therefore, my audience will be able to relate to/enjoy to the music and it's video. I will also target my music video at the Explorers as this would be typically students which are younger people, which is one of the biggest demographic groups for pop music. Marketers use behavioral psychology as a motivator in the decisions of a purchase of a product. Kotler (1973) stated that the actual product or service was only a small portion of the total consumption, the other part filled by the atmosphere or which the product was purchased or consumed from. Atmosphere as a marketing tool is defined by Kotler as a space c...
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